Motorcycles Direct

Sales Hotline: 01923 221125

Privacy Policy

Your privacy is important to us. This privacy statement explains what personal data Global Moto Limited collects from you, through our interactions with you and through our products, and how we use that data.

Global Moto Limited offers a wide range of products, from vehicle sales to additional products to help with the purchase of your vehicle and also additional products to assist with the running and maintenance of your vehicle.

Please read the product-specific details in this privacy statement, which provide additional information about some of Global Moto Limited products. This statement applies to Global Moto Limited interactions with you and the products listed below.

  1. Personal Data We Collect
  2. How We Use Personal Data
  3. Reasons We Share Personal Data
  4. How to Access & Control Your Personal Data
  5. Cookies & Similar Technologies

Personal Data That We Collect

Global Moto Limited collects data to operate effectively and provide you the best experiences with our products. You provide some of this data directly, such as when you add your details to our website or provide us with the details we require to facilitate your vehicle purchase or administer your finance application. We do obtain some data from how you interact with our products by online, for example, using technologies like cookies, We may also obtain some data from third parties.

You have choices about the data we collect. When you are asked to provide personal data, you may decline. But if you choose not to provide data that is necessary to facilitate your purchase we may not be able to provide the vehicle you are looking to purchase.

The data we collect depends on the context of your purchase, the choices you make, including your privacy settings, and the products and features you use. The data we collect can include the following:

Name and contact details. We collect your first and last name, email address, postal address, phone number and other similar contact details.

Credentials. We may collect passwords, password hints and similar security information used for authentication and account access.

Demographic data. We collect data about you such as your age, gender.

Payment data. We collect data necessary to process your payment if you make purchases, such as your payment card number (such as a credit card number), and the security code associated with your payment card.

Device and Usage data. We collect data about your device to enable you to compare vehicles on the Global Moto Limited website

Location data. Through our website we collect imprecise location data, for example, a location derived from your IP address or data that indicates where you are located with less precision, such as at a city or postcode level.

Video. If you enter either of the Global Moto Limited locations, your image may be captured by our security cameras.

Telephone & Email. We also collect information you provide to us and the content of messages you send to us, such as feedback and reviews you write, or questions and information you provide for customer support. When you contact us, such as for customer service, phone conversations or chat sessions with our employees may be monitored and recorded.

How We Use Personal Data

Global Moto Limited uses the data we collect to operate our business and provide you the products we offer, which includes using data to improve our products and personalise your experiences. We also may use the data to communicate with you, for example, informing you about your purchases and product information.

Providing and improving our products. We use data to provide and improve the products we offer and perform essential business operations, such as submitting your details to finance partners, in the development of new products, conducting research and providing customer support. Examples of such uses include the following:

  • Providing the Products. We use data to carry out your transactions with us and to provide our products to you. Often, those products include personalised features and recommendations that ensure the products discussed meet your requirements.
  • Customer support. We use data to help address issues and provide other customer care and support services.
  • Product Improvement. We use data to continually improve our products and website, including adding new features or capabilities.
  • Security, Safety and Dispute Resolution. We use data to protect the security and safety of our products and our customers, to detect and prevent fraud, to resolve disputes and enforce our agreements.
  • Business Operations. We use data to develop aggregate analysis and business intelligence that enable us to operate, protect, make informed decisions and report on the performance of our business.

Communications. We use data we collect to communicate with you and personalise our communications with you. For example, we may contact you by phone or email or other means to inform you when a product is ending, discuss your purchase, remind you about servicing, update you or enquire about a new product or service, invite you to participate in a survey. Additionally, you can sign up for email subscriptions and choose whether you wish to receive promotional communications from Global Moto Limited by email, SMS, post and telephone. For information about managing your contact data, email subscriptions and promotional communications, please visit the Access and Controls section of this privacy statement.

Reasons We Share Personal Data

We share your personal data with your consent or as necessary to complete any transaction or provide any product you have requested. We also share data with vendors working on our behalf; when required by law or to respond to legal process; to protect our customers; to maintain the security of our products; and to protect the rights or property of Global Moto Limited.

When you provide payment data to make a purchase, we will share payment data with banks and other entities that process payment transactions or provide other financial services, and for fraud prevention and credit risk reduction.

In addition, we share personal data with affiliates. We also share personal data with vendors or agents working on our behalf for the purposes described in this statement. For example, companies we've hired to provide customer service support or assist in protecting and securing our systems and services may need access to personal data to provide those functions. In such cases, these companies must abide by our data privacy, GDPR and security requirements and are not allowed to use personal data they receive from us for any other purpose. We may also disclose personal data as part of a corporate transaction such as a merger or sale of assets.

Finally, we will access, transfer, disclose and preserve personal data, when we have a good faith belief that doing so is necessary to:

  1. comply with applicable law or respond to valid legal process, including from law enforcement or other government agencies;
  2. protect our customers, for example to prevent fraud;
  3. operate and maintain the security of our products, including to prevent or stop an attack on our computer systems;
  4. protect the rights or property of Global Moto Limited.

How to Access & Control Your Personal Data

When making an enquiry or purchase from Global Moto Limited you will have chosen how and when we can contact you. You can review and change this at any time by advising us in the change in your preferences. Your records will then be updated.

If you wish to see the data we hold on you a subject access request can be made in writing at any time.

Your Communications Preferences

You can choose whether you wish to receive promotional communications from Global Moto Limited by email, SMS, postal mail and telephone. If you receive promotional email or SMS messages from us and would like to opt out, you can do so by following the directions in those messages. You can also make choices about the receipt of promotional email, telephone calls and post by contacting Global Moto Limited directly where our records will be updated.

Cookies & Similar Technologies

Global Moto Limited uses cookies (small text files placed on your device) and similar technologies to provide our websites to help collect data. Cookies allow us, among other things, to store your preferences and settings; enable you to sign-in; combat fraud; and analyse how our websites and online services are performing.

You have a variety of tools to control cookies, web beacons and similar technologies, including browser controls to block and delete cookies and controls from some third-party analytics service providers to opt out of data collection through web beacons and similar technologies. Your browser and other choices may impact your experiences with our products

Our Use of Cookies and Similar Technologies

Global Moto Limited uses cookies and similar technologies for several purposes, including:

  • Storing your Preferences and Settings. Settings that enable our products to operate correctly or that maintain your preferences over time may be stored on your device. For example, if you select a specific vehicle for comparison purposes, we may store that data in a cookie so that you will see the relevant information when you return to the site.
  • Security. We use cookies to detect fraud and abuse of our websites and services.
  • Storing Information, You Provide to a Website. When you provide information, or add your current vehicle details for valuation purposes, we store the data in a cookie to remember the products and information you have added.
  • Social Media. Some of our websites include social media cookies, including those that enable users who are logged in to the social media service to share content via that service.
  • Analytics. In order to provide our products, we use cookies and other identifiers to gather usage and performance data. For example, we use cookies to count the number of unique visitors to a web page or service and to develop other statistics about the operations of our products. This includes cookies from Google and from third-party analytics providers.

Last Updated: June 2023

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